1/17/2024 0 Comments Linkedin live launchThe ethos of the LinkedIn community is also unique – focusing as it does on brand building, career growth, and sharing business news and ideas. When brainstorming for LinkedIn Live, ask whether a piece of content – in both substance and style – would appeal and provide value to a business and professional audience. Where the latter are broadly consumer platforms, LinkedIn represents a community of organizations, entrepreneurs, and professionals. There are three key aspects of LinkedIn Live that can serve as guideposts for creating appropriate and effective content: Appeal to a B2B and professional audienceĪs we discussed in our LinkedIn Live Primer, the makeup of the LinkedIn community is different from, say, that of Facebook or Twitter. When devising your LinkedIn Live content strategy, it’s crucial to keep in mind the qualities that distinguish the channel and aim for content that aligns with – and springboards off – those qualities. Guideposts for planning & producing LinkedIn Live content Here, we explore how best to leverage this novel channel. Specifically, we’ll discuss guideposts for LinkedIn Live content and outline 14 ways to use live video for LinkedIn. Marketing channels are not interchangeable – Facebook is not Twitter is not YouTube – which is why it’s important to tailor content for each one.Īfter the launch of live video on LinkedIn, we discussed why LinkedIn Live signifies the opening up of a new channel – combining as it does a uniquely compelling format with a 600-million-strong B2B and professional audience. What is the right content to broadcast on LinkedIn Live? Built for the Enterprise Socialive provides the reliability and security to deliver video at scale.Integrations Seamlessly integrate the platforms and solutions your teams are using.Embeddable Video Player Host live broadcasts directly on your website, your way.Mobile Capabilities Record and broadcast video from anywhere, in the office or on location.Recordings Library Source, produce and publish your content from one shared, central hub.Live Streaming Scale content and drive engagement with authentic, on-brand live videos.Remote Recording Effortlessly record video remotely, without sacrificing quality or control.Virtual Green Room Easy and effortless for presenters, with the power of a live TV studio.Cloud Video Production Easily create studio-quality video and live streams in the cloud.Socialive is an all-in-one platform that powers remote recording, video production and distribution for enterprise-wide communications.
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